April 15, 2012 [LAS VEGAS, NV] – Ross Video simplifies social media content management for broadcasters with the introduction of Inception at NAB 2012.
A social media management tool, Inception provides a professional suite of options to create, schedule and manage media content in newsrooms and promotions departments. Inception publishes social media and video content on-demand, when scheduled or driven by live broadcasts, allowing organizations to effortlessly connect with their audience.
“Inception builds on live or newsroom rundowns to create and publish content to popular social networks like Twitter and Facebook, YouTube and Brightcove,” said Allan Pepper, Marketing Product Manager, Technical - Ross Video. “The system’s innovative plug-in architecture allows users to select when and where stories are published. Whether your organization is large or small - Inception can handle it.”