Iroquois, ON, Canada – July 29, 2011 – Sinclair Broadcast Group, one of the industry’s largest television broadcasting companies, have purchased Ross Video’s OverDrive for three facilities.
Sinclair, headquartered in Hunt Valley, Maryland will launch automated productions in Texas, Maine and Tennessee during the summer of 2011. The adoption of OverDrive Automated Production Control came after a full review by Sinclair of available technologies.
“After carefully researching numerous news automated production systems it became clear to us at Sinclair Broadcast Group, that Ross Overdrive and the Vision switcher was a smart choice,” said Mark Nadeau, Director of TV Production, Sinclair Broadcast Group. “From Overdrive’s flexible user friendly template building process, it’s well thought out touch screen user interface and the power packed Vision switcher with its open architecture we can interface with the peripheral tools that we choose. We are confident that we have given our directors a system that compromises nothing as we transition to automated news production.”
“Being selected by one of the premier broadcast groups as their automated production partner is a real statement to the position OverDrive has claimed in the industry” commented Brad Rochon, OverDrive Marketing Product Manager, “Sinclair is really pushing the envelope with some very dynamic and graphically intense local productions which demonstrates how great technology and a well-managed broadcast organization can produce market-leading results”
“As a company it’s been the people at Ross that have proven to us that we made the right choice,” continued Nadeau. “The unlimited knowledge of their products and the always open lines of communication have become priceless to SBG as we convert three of our news operations to HD this year.”